Who we work with.
We partner with beauty and professional haircare businesses at the point where ambition outpaces momentum — from founder-led brands to multi-country divisions of global groups.
Brands & manufacturers
Professional and luxury haircare and beauty brands — building positioning, portfolio and channel strategy, or preparing for the next stage of international growth.
Distributors & market partners
Distribution businesses looking to strengthen their brand portfolio, sharpen commercial terms and build the sales and education capability their brands expect.
Salon groups & chains
Salon businesses and franchises scaling beyond their original structure — clarifying proposition, operating model and the front-line experience that drives loyalty.
Retail, spa & hospitality
Retail, spa and hospitality operators building or repositioning a beauty and haircare offer, and the brands seeking to partner with them.
Investors & boards
Private-equity-backed and family-owned businesses — commercial due diligence, post-acquisition strategy, and the leadership support to make the plan land.
Brands entering new markets
Established brands expanding into new geographies, who need qualified partners under contract and a launch in motion — not just a market-entry roadmap.
What our clients have in common.
Size matters far less than readiness. The engagements that work best share the same three conditions.
A real commercial question
Growth has stalled, a market is unclear, or a plan isn't landing. There is a specific business outcome at stake — not a general wish to "do strategy".
Leadership ready to act
Whoever can make the decisions is in the room. We work inside your organisation, so we need leadership genuinely prepared to act on what the evidence shows.
People who will own it
Strategy sticks when your own teams carry it. The best results come where there is a team ready to take ownership once we have built it together.
Think we might be a fit?
Tell us where progress is stalling. Every engagement begins with listening, before any recommendation.
Start a conversation