Case Studies & Challenges

The real problems we're brought in to solve.

Whether the issue is strategic clarity, organisational alignment or execution capability, we surface the real problem and partner with leadership to solve it. Here's what that looks like.

What brands are facing

In the words of the leaders we meet.

These are the challenges CEOs, GMs and owners bring to us: the starting point for every engagement.

My lead team isn't clear about priorities. Everything is moving slowly, people are demotivated, and I feel we're not effective in the way we operate.

We've transitioned from a small brand to an international one — but we're not structured to make the next jump.

In our market there are lots of opportunities, but I'm not sure we can pursue all of them, or how.

We're investing in digital, but I'm not sure we're getting the most out of it. The lines between channels blur and it's difficult to manage.

We want to expand abroad, but we don't know how to do it.

We have an interesting portfolio, but no clear choices behind it.

My front line is critical to driving the brand, but I feel they need to step up.

Our clients love our brand, but they miss engagement and want more.

Projects

From stalled to scaling.

A selection of the work we have led across brands, distributors, salons and events. Full, named case studies available on request.

SectorProfessional Haircare

LocationGlobal

Global Education Strategy

Challenge

Education was a key business driver and an historical, successful and substantial part of the organization worldwide. Still, it had to step change to fit the new company objectives. We created, launched and adopted in all markets the new Education strategy across all touchpoints, including a strong focus on digital transformation.

Result: organization engagement, focus, clear choices, measurable KPIs showing results

New Education Strategy and implementation

SectorNail Care

LocationItaly

New Education Strategy & implementation

Challenge

A broadly used brand missed completely inspiration and training for its users. We designed and led the implementation of the Education offer, including branding, communication, advocacy, curricula, pricing and commercialization.

Result: clear strategy, actions, offer launched and team in place

SectorSPA – Wellness

LocationItaly

Launch of new HEAD SPA salon

Challenge

Premium hair salon wants to relaunch and convert into a Hair SPA. We led the relaunch in all aspects: branding, communication, service offer, pricing, launch promotion, capability and operations.

Result: successful relaunch in terms of image, revenues and client retention

SectorEvents

LocationInternational

Global Online Event

Challenge

Every year the company was hosting a global portfolio event with artists, influencers and customers from all over the world, to drive brand equity, reputation, client retention and acquisition. During Covid, we transformed it into the first 100% online Global Event, with attendance from all over the world in remote.

Result: all targets overachieved in attendance, customer satisfaction, social coverage & engagement — a great reputation booster

SectorProfessional Haircare

LocationEMEA

Business Transformation across EMEA

Challenge

Analysis of channel profitability and salesforce productivity showed that resources weren't being allocated effectively to drive growth: growth engines like premium brands and e-commerce were under-invested because marketing spend and headcount were tied up in the salon channel. As a result, we restructured the organisation in key markets over a 12-month period.

Result: improved salesforce productivity, with headcount and marketing spend reinvested into digital and retail channels, delivering a stronger profit mix

SectorSalon Brand

LocationGlobal

Where to Play – How to Win Strategy

Challenge

Following the business integration, it was time for a full five-year strategy renewal for the Global business unit, with the key objective of growing profitability. We engaged a multi-functional team to extensively analyse all available internal and market data, worked closely with the global leadership team on strategy development, built in KPIs and an action plan for each strategy, and aligned with key stakeholders through to a sign-off with the Beauty and Haircare group president.

Result: a living, actionable strategic direction cascaded across global and regional business units — turning the business from decline to growth, with significant profitability improvement

SectorP&G multi-category portfolio

LocationDistributors, Eastern Europe

Distributors – multi-category portfolio

Challenge

As the distributor network was an extensive arm of Procter & Gamble, it needed stronger distributor capabilities and financial viability to grow sustainably. We built a multifunctional Distributor Operations structure that enabled 20 distributors to develop strong P&L management, frontline selling capabilities, HR and organisational practices, and supply chain optimization.

Result: operationally stronger, financially stable distributors delivering improved profitability, and $30 million in working capital freed up through their own investment in a van-selling fleet within five years

SectorLuxury Haircare

LocationEMEA

Brand Expansion in Europe

Challenge

The brand had a strong success story and exponential growth in the US, but limited revenue and awareness in Europe. In a highly competitive market, it needed clear strategies, a year-by-year growth roadmap, a granular activity system by country, KPIs, tough investment choices, and stronger team capabilities in retail and e-commerce, including enabling distributor markets.

Result: driven by dedicated regional and country teams, the brand grew 4x in five years, with a 120% year-on-year increase in new customers

Why leaders choose us

Evidence first. Outcomes always.

45+

years of combined senior leadership in beauty & haircare

Up to €200M+

scale of multi-country P&L businesses led

markets managed across a single EMEA region

Recognise your own challenge above?

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